Sep 2023 - Present
Designed data-rich AI Agents for CPG Brands saving brands $240k and managing $71M+ GMV.

Hailed as the "God of Products," Augustine Asiuwhu is a product designer and strategist with 4+ years of experience designing complex software applications with a deep understanding of AI and B2B SaaS products. He is currently founding designer and early employee no. 3 at HeySynth, where he is designing AI-agents experiences and world-class software interfaces for fast-growing CPG brands
With a passion for solving complex problems through design, Augustine has spoken at conferences and meetups, sharing insights on design leadership and the business impact of design. His dedication to community-building has also made him cofounder of Veet, a platform to help mentor aspiring people in tech.
Outside work, he enjoys working on side projects, content creation, drawing, photography, painting, cycling, and innovative ways to push the boundaries of design and technology. My favourite city to live is San Francisco.
In lots of parts of my life, I'm a generalist. I'm good at helping teams be more ambitious together. To imagine novel solutions, to ship higher quality products, and most importantly—to have fun through it all.
Core values
Design is of paramount importance to me, crafting with purpose, from input to beauty. I care about software that stands for, that has an opinion, that chooses a side. Software that makes you feel part of something. Software that tells you a lot about the people who created it.
Craft-obsessed
I have a high bar for craft, and know how to get the job done, raising the quality bar for design, and sweating all the details.
Deeply product minded
I have a product mindset and excel at understanding user problems, caring about crafting experiences that solve problems.
Quality over quantity
Rather than try to solve every problem at once, I prefer to focus and solve a few problems exceptionally well for customers.
Creative freedom and seeing what works
By encouraging bold ideas and fearless exploration, I uncover new possibilities and actively seek what works best.
Founder's mindset
I have a founder's mindset and operate with high autonomy and velocity with customers to scope and iterate on new products.
Strategic product thinking
Experience in developing product goals, identifying opportunities, and making decisions that impacts the customers and business.
I care deeply about what I do
I thrive on change in an ambiguous environment
I get shit done and can keep pace to ship weekly
I am proactive and not reactive always seeking what to improve
Big-picture systems thinker at scale.
I see the big picture without losing the details, taking companies from 0–1 with design as a priority, not an afterthought.
An expert driver, not a passenger
Comfortable working independently, navigating ambiguity, taking initiative, and working iteratively in a fast-paced environment.
Growth mindset
Willingness to own problems. Comfort with ambiguity. Passion for building product. A desire to make things better.
ICP and collaborator
Ability to work independently and make bold design decisions while also being able to collaborate with others.
T-shaped designer with a broad skillset and deep expertise
A versatile designer with broad skills and deep expertise, with understanding of AI, B2B SaaS, and Consumer products.
Thrive in high velocity, growth, scrappy startup environment
I take ownership and raise the quality of design through hands-on experience in startups and design agencies.
I am always seeking new (sometimes uncomfortable) growth
I want to work remotely for my daily work
I have a history of being resilient and resourceful
I want to make commerce better for everyone
My process
I don't follow a rigid framework, my process adapts to the problem, moving from understanding to shipping through collaboration
Step 01
Research
Gaining an understanding of the
problem and our customers, gathering
relevant data and context
Step 02
Problem definition
After getting more context, going a step
further to properly frame the problem
that I'm trying to solve
Step 03
User journey mapping
Before getting into the design
exploration, taking the time to
map out the user journeys & stories
Step 04
Design explorations
Exploring various possible design
solutions and seeking feedback
from relevant stakeholders
Step 05
Usability testing
After settling on some design
directions, carry out usability tests
with users to test ease of use
Step 06
Handoff and monitoring
Handing off all design-related assets
to developers as well as monitoring
relevant performance
4+
Years in Product Design
11K+
Followers on social
#1
Product of the month on Peerlist
2K+
Happy users impacted
Top voice
In Product Design 2025
$140K
Saved by businesses
14
0 - 1 Top -Tier
Products launched
$70,000
ARR through product
and sales led growth
God of Product
Career milestones
“To find innovative applications of technology and software, one must truly examine the problems and everyday pain points that people encounter.”
3x
Founding Designer
$2.5 Million
Fund raise achieved
Featured on Times Square
June 2024
4+
Years in Product Design
11K+
Followers on social
#1
Product of the month on Peerlist
2K+
Happy users impacted
Top voice
In Product Design 2025
God of Product
Career milestones
“To find innovative applications of technology and software, one must truly examine the problems and everyday pain points that people encounter.”
$140K
Saved by businesses
14
0 - 1 Product launches
$20,000
ARR through product and sales led growth
3x
Founding Designer
$2.5 Million
Fundraise achieved
Featured on Times Square
June 2024
Experience
Sep 2023 - Present
Designed data-rich AI Agents for CPG Brands saving brands $240k and managing $71M+ GMV.
Nov 2024 - Feb 2026
Led the redesign of PharmaServ’s flagship SaaS and agentic AI platform, supporting expansion into 5 countries (Canada, Kenya, Ghana, Uganda, and Senegal) and driving a 60% increase in platform adoption within 12 months.
Jan 2023 - Jul 2025
First and only designer, I owned brand and product design end to end, from visual identity and marketing assets to onboarding flows and pitch decks, partnering closely with engineers to maintain consistency across platforms.
Apr 2022 - Sep 2023
Designed complex, data-rich interfaces ideally for technical, B2B, or AI-adjacent products. Built the our design systems and component libraries from scratch
2022 - Sep 2023
Redesigned an intuitive shipment tracking and management dashboard that helped increase yearly revenue by 80%+ within a year.
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