The human behind the pixels: Who’s Augustine?

Augustine Asiuwhu

Hailed as the "God of Products," Augustine Asiuwhu is a product designer and strategist with 4+ years of experience designing complex software applications with a deep understanding of AI and B2B SaaS products. He is currently founding designer and early employee no. 3 at HeySynth, where he is designing AI-agents experiences and world-class software interfaces for fast-growing CPG brands

With a passion for solving complex problems through design, Augustine has spoken at conferences and meetups, sharing insights on design leadership and the business impact of design. His dedication to community-building has also made him cofounder of Veet, a platform to help mentor aspiring people in tech.

Outside work, he enjoys working on side projects, content creation, drawing, photography, painting, cycling, and innovative ways to push the boundaries of design and technology. My favourite city to live is San Francisco.

In lots of parts of my life, I'm a generalist. I'm good at helping teams be more ambitious together. To imagine novel solutions, to ship higher quality products, and most importantly—to have fun through it all.

Core values

Design is of paramount importance to me, crafting with purpose, from input to beauty. I care about software that stands for, that has an opinion, that chooses a side. Software that makes you feel part of something. Software that tells you a lot about the people who created it.

Craft-obsessed

I have a high bar for craft, and know how to get the job done, raising the quality bar for design, and sweating all the details.

Deeply product minded

I have a product mindset and excel at understanding user problems, caring about crafting experiences that solve problems.

Quality over quantity

Rather than try to solve every problem at once, I prefer to focus and solve a few problems exceptionally well for customers.

Creative freedom and seeing what works

By encouraging bold ideas and fearless exploration, I uncover new possibilities and actively seek what works best.

Founder's mindset

I have a founder's mindset and operate with high autonomy and velocity with customers to scope and iterate on new products.

Strategic product thinking

Experience in developing product goals, identifying opportunities, and making decisions that impacts the customers and business.

I care deeply about what I do

I thrive on change in an ambiguous environment

I get shit done and can keep pace to ship weekly

I am proactive and not reactive always seeking what to improve

Big-picture systems thinker at scale.

I see the big picture without losing the details, taking companies from 0–1 with design as a priority, not an afterthought.

An expert driver, not a passenger

Comfortable working independently, navigating ambiguity, taking initiative, and working iteratively in a fast-paced environment.

Growth mindset

Willingness to own problems. Comfort with ambiguity. Passion for building product. A desire to make things better.

ICP and collaborator

Ability to work independently and make bold design decisions while also being able to collaborate with others.

T-shaped designer with a broad skillset and deep expertise

A versatile designer with broad skills and deep expertise, with understanding of AI, B2B SaaS, and Consumer products.

Thrive in high velocity, growth, scrappy startup environment

I take ownership and raise the quality of design through hands-on experience in startups and design agencies.

I am always seeking new (sometimes uncomfortable) growth

I want to work remotely for my daily work

I have a history of being resilient and resourceful

I want to make commerce better for everyone

My process

I don't follow a rigid framework, my process adapts to the problem, moving from understanding to shipping through collaboration

Step 01

Research

Gaining an understanding of the problem and our customers, gathering relevant data and context

Step 02

Problem definition

After getting more context, going a step further to properly frame the problemthat I'm trying to solve

Step 03

User journey mapping

Before getting into the design exploration, taking the time to map out the user journeys & stories

Step 04

Design explorations

Exploring various possible design solutions and seeking feedback from relevant stakeholders

Step 05

Usability testing

After settling on some design directions, carry out usability tests with users to test ease of use

Step 06

Handoff and monitoring

Handing off all design-related assets to developers as well as monitoring relevant performance

4+

Years in Product Design

11K+

Followers on social

#1

Product of the month on Peerlist

2K+

Happy users impacted

LinkedIn

Top voice

In Product Design 2025

God of Product

Augustine Asiuwhu

Career milestones

“To find innovative applications of technology and software, one must truly examine the problems and everyday pain points that people encounter.”

$140K

Saved by businesses

14

0 - 1 Product launches

$20,000

ARR through product and sales led growth

3x

Founding Designer

$2.5 Million

Fundraise achieved

Featured on Times Square

June 2024

Experience

Work experience

Sep 2023 - Present

Founding Product Designer, Synth - AI, Agent, Data, Enterprise

Designed data-rich AI Agents for CPG Brands saving brands $240k and managing $71M+ GMV.

Nov 2024 - Feb 2026

Product Designer, PharmaServ

Led the redesign of PharmaServ’s flagship SaaS and agentic AI platform, supporting expansion into 5 countries (Canada, Kenya, Ghana, Uganda, and Senegal) and driving a 60% increase in platform adoption within 12 months.

Jan 2023 - Jul 2025

Founding Product Designer, Veet

First and only designer, I owned brand and product design end to end, from visual identity and marketing assets to onboarding flows and pitch decks, partnering closely with engineers to maintain consistency across platforms.

Apr 2022 - Sep 2023

Founding Product Designer, FleetPlus (fka TradeAlly)

Designed complex, data-rich interfaces ideally for technical, B2B, or AI-adjacent products. Built the our design systems and component libraries from scratch

2022 - Sep 2023

Product Designer, MVX

Redesigned an intuitive shipment tracking and management dashboard that helped increase yearly revenue by 80%+ within a year.

Community

Speaking & Interviews

DevFest Eket - Designing for the Modern Era
DevFest Uyo - The AI Revolution in UX/UI Design

Tools

Community contributions

Join 2,000+ designers in using my Avatar generator plugin to save thousands of hours and level up as a designer.

2,000+

Downloads

Testimonials

Brilliant minds I've had the privilege to collaborate with

Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on

He's innovative, creative, curious, constantly learning and growing. He's a wonderful human being and I have absolutely loved working with him for the past 2 years. He has an incredible ability to see problems from multiple perspectives and to design experiences that aren't just usable, but meaningful. I'm happy to recommend Augustine for any design role. He would be an amazing asset for any company.

Hoan-My

Hoan-My

Director of Operations

Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on

This is glorious! Love the direction.

Laura Arabie

Laura Arabie

VP, Supply Chain

Augustine is a brilliant designer who is naturally empathetic and cares deeply about the user's experience of whatever it is he's working on

He's autonomous, proactive, and knows how to deliver under pressure without compromising quality. If you're looking for someone who can own a design system, deliver high-quality UI, and collaborate seamlessly with product and engineering teams, he's the one.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Augustine Asiuwhu is a master of his craft. I highly recommend him for any UI/UX design projects.

Augustine combines a keen eye for detail with a deep understanding of user behaviour, creating intuitive and aesthetically pleasing interfaces. His focus on quality, both with the end product and design files makes him an invaluable asset to any team.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

I just want to say that I work over here in Canada, and I haven't seen a well clean and detailed platform in the health sector. The level of hierarchy of information insane and Ibrahima Diatta, be expecting more work from our company. Thank you Augustine, Thank you Daniel

In the spirit of Thanksgiving here in the U.S., I'm thankful you Augustine, for always being a team player and taking on things, even the little things others may not want to do.

Lola Camp

Lola Camp

Management team

I appreciate and recognized for being a team player and consistently taking initiative to handle tasks, including those often overlooked by others.

In the spirit of Thanksgiving here in the U.S., I'm thankful you Augustine, for always being a team player and taking on things, even the little things others may not want to do.

Israel Oloruntoba

Israel Oloruntoba

Chief Product Officer / Synth

I worked with Augustine in two different companies and always admired his attitude at work and his passion for design and problem solving

He is very good at problem solving, very creative and great at collaborating with everyone. He was instrumental in the team, always ready to solve difficult challenges.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Have had the pleasure of working with Augustine in two distinct environments, first at MVX and later at Synth, where he was our second designer leading us to our 5 million pre-seed investment

In both environments he brought his wealth of experience and creativity to the table, setting the bar high for design standards. His hands-on approach to design was always an inspiration to work with. Often, you'd find engineers and product managers gathered around his screen as he would transform an idea discussed in a meeting to a design reality. Augustine leads by doing. He fosters collaboration and is always an advocate for humans using the software we build. Augustine is an asset to any team fortunate enough to have him onboard.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Augustine is a friendly, highly proficient, and unpretentious designer. We worked closely on the early stages of the MVXfreight product, and he was instrumental to the company's growth and revenue

He helped me settle into working in a new role in a new city, invited me to relevant team rituals, and even welcomed me into his artisan coffee club. We worked closely on the early stages of the Workday Help product, and he was instrumental in setting me (and accessibility) up for success both culturally and operationally in the Workday Dublin product area. I highly recommend him as a designer and a great team player.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Augustine is an extremely competent and creative designer, as shown by his most recent work at Synth

He played a crucial part in building and designing the foundations for what today is a game changing product. His former experience as an engineer allows him to easily communicate and collaborate with an engineering team, as he understands the challenges of converting designs into an actual product. Above all, he is a great guy, someone that drives the culture within a team forward and that is always willing to help and wear whatever hat is needed to make the team successful.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Without a shadow of a doubt he is the most thoughtful, empathetic, and talented designer I have ever had the pleasure of working with

Augustine has been an incredible mentor and friend to me throughout my career as a designer from initially working together when I was an intern at Workday, to now, over 4 years later at CYGNVS. Augustine instilled confidence in me and my ability to do my job, and always made sure to take time out of his day to help if there was anything I needed. I hope that one day we get to work together again, but until then, whoever gets to work with this friendly giant is in for a treat. You da man Augustine!

Alice Taiwo

Alice Taiwo

Product Designer / Dev and Design

Augustine is a one in a million product designer

In my role as PM I worked closely with Augustine while growing MVX from its earliest days to where it is now. Augustine's was always a joy to work with, his positive attitude and collaborative approach combined with his deep design chops meant we were able to move extremely quickly to rapidly build new features and improve the end to end usability of our entire platform at the same time.

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

I've always been seriously impressed with Augustine's standard of design execution and how much he cares about solving our customers problem

You can tell that he cares a lot about the quality of his work and it comes through in the quality of the features we deliver to our customers. Augustine is great craic and works very well with all of the developers on our team. He is hands on and is always willing to jump on a zoom with a developer to work through a design problem. He's a big part of the reason that we all work so well together. Will miss working with you Augustine

Ola Simeon

Ola Simeon

Chief Product Officer / Synth

Augustine always makes time to participate in research activities, such as analysis of research findings, usability testing and workshops

I've found his help with these activities invaluable, as he's always full of insights, creativity and energy!

Ola Simeon

Ola Simeon

Chief Product Officer / Synth