Last updated: Sep 16, 2026 • 2 min read
Augustine AsiuwhuSenior Product Designer
Senior Product Designer with experience owning complex workflows across B2B SaaS, AI and fintech products, from discovery through release. Builds design systems from the ground up, defines interactions and edge cases, and gives engineers clear designs and documentation to build from. Combines strong visual craft with hands-on QA, following implementation through fixes and retesting, and uses product analytics to improve the experience after launch.
Experience
Senior Product Designer
Bayse, Mar 2026 - Present · Contract
Financial markets and prediction trading platform.
Built the design system Classified from scratch, establishing design tokens, light and dark themes, component variants & shared libraries used across the product.
Performed implementation QA with engineers, identifying and resolving visual, responsive and interaction issues across web and mobile.
Designed and launched Perpetual Trading, generating over $50,000 in trading volume in its first week, with more than 1,000 users.
Redesigned onboarding flows and interface states, improving visual craft, sign-up conversion by 32% and first-trade activation by 15%.
Founding Product Designer
HeySynth, Sep 2023 - Mar 2026 · Full-time
AI software for CPG sales operations and supply chain management.
Owned forecasting, data connections and dashboard design for 21+ CPG brands, providing annotated flows, behaviour notes, acceptance criteria and prototypes for engineering handoff.
Independently built the design system, defining variables, component variants, interaction states, responsive behaviour and component documentation used by engineers.
Designed Ask Synth AI's missing approval flow, covering declined actions, failures after approval, empty states and success, error and warning messages.
Tested staging builds, reported discrepancies through annotated Jira tickets and retested fixes. Used Loom walkthroughs to explain interactions and design decisions asynchronously.
Used Mixpanel funnels, dashboards and session replays to investigate drop-off, define tracking events and measure feature releases.
Rebuilt the marketing website's narrative and information architecture, increasing visits and demo bookings by 50% and generating more than 100 qualified demo calls.
Product Designer
PharmaServ, Nov 2024 - Feb 2026 · Part-time
CRM for pharmaceutical field teams and managers.
Sole designer across connected desktop and mobile workflows for administrators, sales managers and medical representatives, covering call reports, schedules and sales data.
Built Serv Design System from scratch for engineering use and performed implementation QA across the product's interfaces.
Defined role-specific task and goal permissions, empty states and notifications, making access rules and system feedback clear across user types.
Scaled the product across 5+ countries, supporting $5,000 in MRR.
Founding Product Designer
Veet, Jan 2023 - Dec 2025 · Part-time
Global mentorship marketplace.
Owned web and mobile design from concept to launch, connecting onboarding, mentor profiles, booking, availability, dashboards and reviews.
Used Microsoft Clarity funnel and drop-off analysis to inform an onboarding redesign, reducing drop-off at the identified step from 60% to 30% and increasing acquisition 80%.
Shipped a conversion-focused marketing site under tight resource constraints, raising conversion 65%.
Product Designer
MVX, Apr 2022 - May 2023
Digital freight forwarding platform connecting businesses to global air and sea freight forwarders.
Owned the end-to-end redesign of the mobile and web apps, from research through to launch. Revenue grew 40% in the quarter it launched.
Designed the shipment tracking and management dashboard, a dense operational data surface used daily by freight teams.
Redesigned shipment creation and the information architecture around it, improving customer retention 30%.
Senior Visual Designer
TCB Design Studio, Jan 2013 - Apr 2022
Creative studio covering branding, digital design, print and advertising.
Delivered brand and campaign work from concept through production, building a foundation in typography, visual hierarchy, layout and consistency.
Projects
Full case studies at augustineasiuwhu.com — happy to walk through any of them.
Design Skills
User interface design
Interaction design
Design systems
Edge cases and interface states
Design specifications
Engineering handoff
Design QA
UI and UX audits
Responsive design
User flows
Information architecture
Prototyping
Wireframing
User research
Usability testing
Product analytics
Product copywriting
Product strategy
Design thinking
Storytelling
Soft Skills
I own the implementation details
I follow through to release
I'm a big-picture systems thinker
I care deeply about crafting details
I have a product and growth mindset
I value humility and collaboration
I hustle and possess high agency
I'm obsessed with problem solving
I'm a visual design wizard
I question the status quo
Tools
Figma (auto layout, variables and design tokens, component variants, interactive prototypes, shared libraries) · After Effects · Maze · Dovetail · Mixpanel · Hotjar · Miro · Loom · Notion · Linear · Jira · Slack · GitHub · Claude · ChatGPT · v0.dev
Education
Tech4Dev Class of '21
Specialised in Product Design, focused on interface design for creative thinking and product strategy.
Public Speaking
Devfest Eket, 2024
Devfest Uyo, 2024
Freelancing? Here's what you might want to know first
While I'm open to full-time roles, I've also included some freelance-related questions for those exploring flexible options. Through this, my intention is to provide potential new clients with valuable insights into how I like to work.