RetailSense, created by HeySynth, is an AI retail analyst used by $5M–$100M+ consumer brands to gain enterprise-grade competitive intelligence. It ingests and reasons across 1,000+ weekly retail reports, sales scorecards, benchmarks, compliance documents, and performance data, surfacing insights that would normally require large analytics teams. RetailSense turns dense retail data into clear answers and faster decisions, without the headcount.
Design decisions that led to real outcomes
Over the last 2 years, I've played a foundational role in shaping HeySynth from an early concept into a commercially validated AI operations platform used by mid-market and enterprise consumer brands. I led the design and evolution of nearly every core product surface while also building entirely new systems from the ground up.
Product and platform Impact
Enabled enterprise-grade retail intelligence by ingesting over 1,000+ reports for brands
Made competitive retail analysis accessible to non-technical teams
Integrated retail insights directly into forecasting and planning workflows
Partnered closely with Product and Engineering to ship thoughtful, high-impact features grounded in real operator workflows
Business Impact
Helped brands operating at $5M–$100M+ revenue compete more effectively in retail channels
Reduced manual report analysis from days to minutes
Positioned HeySynth as an upmarket, enterprise-capable platform
Strategic Impact
Established a foundation for AI-led retail workflows (EDI, compliance, scorecards)
Differentiated HeySynth from generic inventory or forecasting tools
Enabled deeper partnerships with retail-focused operators and advisors
Retail Intelligence Is locked in PDFs and spreadsheets
Retail brands operating in channels like Target, Walmart, and specialty retail receive hundreds of reports across portals, emails, and shared drives. These reports are dense, inconsistent, and often outdated by the time they're analyzed. As a result:
- Teams spend days manually reviewing reports instead of acting on them
- Insights are siloed across sales, ops, and finance
- Smaller brands lack the resources to compete with enterprise retailers
- Critical signals (distribution gaps, pricing issues, chargebacks) are missed
- Retail intelligence exists—but it's inaccessible, fragmented, and underutilized.
HeySynth is a fully autonomous, AI-native operating system that serves as the command center for supply chain operations at fast-growing consumer brands—helping teams plan, execute, and scale with smarter decisions and fewer manual workflows.
It unifies demand forecasting, inventory planning, and execution into a single intelligent platform, turning fragmented data into coordinated action. By proactively preventing stock-outs and overstocking, HeySynth helps teams reduce waste, protect cash flow, improve margins, and scale without adding operational overhead. AI Agents work alongside cross-functional teams to automate routine tasks, surface risks early, and keep the business aligned as it grows.